The Global Alliance for Public Relations and Communication Management, the confederation of the world’s major public relations and communication management associations and institutions, launched an international survey to identify the key trends and advocacy priorities of public relations professionals around the world.
Das Programm des Kommunikationskongresses konnte sich ohne Zweifel sehen lassen. Kaum ein die Branche bewegendes Thema wurde ausgelassen: Leadership, Krise, Glaubwürdigkeit, Sprachlosigkeit, Online & Social Media, CSR, Burnout, Reputation, Employer Branding, Communications Controlling, Public Affairs, Journalismus in Veränderung und vieles mehr.
Leadership war das große Thema des Kommunikationskongresses 2011 vom 15.-16. September. Wie jedes Jahr stand auch heuer wieder eine herausragende Keynote am Beginn. Prof. Götz Werner, Gründer und Eigentümer der Drogeriemarktkette dm, gewährte tiefe Einblicke in seine Gedankenwelt.
On the first anniversary of “The Stockholm Accords” – the first global articulation of, and advocacy for, the value of Public Relations in organizational success – Public Relations leaders around the world will join in a June 15/16 global webinar advancing the impact of the “Accords.”
Guest interview by Toni Muzi Falconi with founder of the fascinating non-profit venture, the Museum of Public Relations, Shelley Spector.
The IRC – Integrated Reporting Committee of South Africa, releases a new guidance document that could take organizations permanently towards the discipline of integrated reporting. Progress on international standards for integrating financial and social reporting has been advanced in Johannesburg by Professor Mervyin King, chair of the IRC through an interesting discussion paper.
The Shanghai Public Relations Association, established in 1986, is the first public relations association founded in China. Its 300 members reflect the practice of public relations in consultancies and in enterprises ranging from state-owned, joint-venture, private and transnational corporations.
On the face of it, the handling of international media relations following the Chilean mining disaster has been a triumph. It appeared to strike the perfect balance between control and lightness of touch
Melbourne wird im November 2012 Schauplatz des alle zwei Jahre von der Global Alliance veranstalteten World Public Relations Forums sein, eines der bedeutendsten Events der internationalen PR-Branche
Whether you call it digital PR, online PR, or social media (SM) relations – public relations practitioners are being told they must enter this “brave new world”, embrace the “revolution” and engage with “new influencers” at every turn. With a religious fervour, the gurus and advocates are now on overdrive in promoting technological solutions to assist organisations in monitoring, managing and evaluating every aspect of their public relations.