The Stockholm Accords

The Stockholm Accords[1] enhance and affirm the central role of Public Relations and Communication Management in organizational success, and are a “Call To Action” by Public Relations Professionals (associations, managers, consultants, educators, researchers and students) to administer its principles on a sustained basis and to affirm them throughout the profession, as well as to management and other relevant stakeholder groups.

Internationaler Ellis Kopel Prize 2010

Video PR, gigantische Strohfiguren und eine Online-Plattform zugunsten gehörloser Menschen – das sind die Preisträger des diesjährigen Ellis Kopel Prize, verliehen vom International Public Relations Network IPRN.

The ROI of Internal Communications

Findings suggest that internal communications effectiveness has not been widely assessed despite its avowed importance. At the same time, some aspects of internal communication initiatives have been given special attention in measurement efforts.

The Stockholm Accords

Am 14. und 15. Juni 2010 findet in Stockholm das World Public Relations Forum statt, das seine Schatten schon jetzt in Form der offenen, globalen Diskussion über “The Stockholm Accords” voraus wirft.

Social Media Go Mainstream

Toni Muzi Flaconi summarizes the presentations and discussions at Euprera’s Spring Symposium – the Euroblog 2010 – which was titled “Social Media Go Mainstream”